ProWay Livestock Equipment
- Marketing Strategy & Planning
- Website Design & Development
- Full Service Marketing Execution
- Digital Marketing
- Content Production
ProWay Livestock Equipment – a market leader in the agricultural industry offering design and manufacture of livestock facilities and equipment. We were invited to help formalise the marketing strategy, budgets and campaign planning to deliver to strategic objectives, improve online assets and extend marketing capability with ongoing advice and full-service marketing execution.
Marketing Strategy & Planning
Marketing strategy including objectives, budgets, competitor analysis, customer definition and campaign planning.
Style Guide and Typography
Branded collateral to show off the new brand and psychologically reinforce the concepts of protection and trusted service.
Providing ProWay customers with added value. Creation of content and design for 60 page Customer Expectations Guide.
Website Design & Development
Mobile responsive website to match predominant device usage along with featured product gallery and extensive categorisation for improved user experience.
A key component of social media marketing was the use of customer testimonial videos and info stories.
Competitive search optimisation for targeted keywords surpassing all competitors with sure and steady rise across 70 keywords.